Four of the seven used no ads.
Spend is not the story. A path from attention to a call is. If someone tells you ads are mandatory before they have looked, leave.
Results
Seven businesses. The numbers, and the story around them.
These are the results Wanton has published. Names stay private. Open any story if you want the before, the leak, what was built, and the limits of what a single case can prove.
01 · Pretoria
Automotive workshop
R100k to R250k
monthly revenue
A lead generation funnel and a content strategy.
Open the story
02 · Cape Town
Real estate agent
47 qualified leads
in 30 days
Targeted ads and a lead funnel.
Open the story
03 · South Africa
Online fitness coach
10 to 52
new clients a month
A content and lead funnel, a DM system, and a call funnel.
Open the story
04 · Sandton
Aesthetic clinic
R95k to R210k
monthly revenue
A call funnel and a short paid path into a booked consult.
Open the story
05 · Durban
Home renovations
4 to 14
qualified site visits a month
A story funnel and a DM path that filtered quotes.
Open the story
06 · Stellenbosch
Private physiotherapist
9 to 26
new patients a month
A content rhythm and a reply path into an assessment.
Open the story
07 · Centurion
Solar installer
2 to 7
installations signed
Ads into a qualification path, then a booked roof survey.
Open the storyNames are withheld. These figures are what changed for that business. They are not a promise that yours will match them.
How to read a result without being sold one.
One sale is one sale.
The Cape Town commission is published as $3,600, not rounded into something grander. The useful number is 47 qualified leads in 30 days.
Your business is not these businesses.
Offer, market, and whether a human answers the phone will change the outcome. On the call we say what looks realistic for you.
Separate from the client work
The model, stage by stage.
This is what we watch when we are planning. It is not a case study. Tap a stage.
Pay to reach buyers, then count the calls, not the clicks.
- Ad spend
- R50,000
- Impressions
- 180K
- Leads
- 321
- Cost per lead
- R156
- Qualified leads
- 96
- Calls booked
- 38
- Show rate
- 79%
- Clients closed
- 8
These figures are illustrative models for planning. They are not Wanton client results and they are not guaranteed. Performance moves with the offer, the audience, the budget, the creative and whether someone actually takes the call.
Want the same look at your own funnel?
No obligation. If the numbers would not move, we will say so.